Craft fairs are a great way to sell your handmade goods, connect with other crafters, and get your work seen by a wider audience. But with so many craft fairs out there, it can be tough to know how to make your booth stand out from the competition. Here are 10 tips to help you have a successful craft fair:
Choose the right craft fair - Not all craft fairs are created equal. Do some research to find fairs that are a good fit for your work. Consider factors like the size of the fair, the target audience, and the location.
Price your products competitively - It's important to price your products competitively at craft fairs. Keep in mind that shoppers are often looking for bargains, so don't be afraid to offer discounts or bundle deals. Some customers like the haggle so build some flexibility into your prices.
Display your products attractively - Your booth should be well-organized and easy to browse. Use bright colours and eye-catching displays to draw shoppers in.
Be prepared to answer questions - Shoppers will often have questions about your products. Be prepared to answer their questions and help them choose the right product for them.
Be friendly and approachable - Craft fairs are a great opportunity to meet people and make new connections. Be friendly and approachable to shoppers, and don't be afraid to chat with them about your work.
Follow up with shoppers - If they've consented to a mailing list then after the craft fair be sure to follow up with shoppers who bought from you. Send them a thank-you email, and let them know you appreciate their business.
Keep track of your sales - It's important to keep track of your sales at craft fairs. This will help you track your progress and see how well your products are selling.
Reflect on the event - After the craft fair, think back to what worked really well, what sold really well and what didn't. What would you change next time? This reflection will help you improve your products and your craft fair displays.
Be patient - It takes time to build a successful craft business. Don't get discouraged if you don't have a lot of sales at your first few craft fairs. Just keep practicing and learning, and eventually you'll see success.
Have fun! - Craft fairs are a great opportunity to meet new people, share your creativity, and sell your handmade goods. So relax and enjoy the experience!
Following these tips will help you have a successful craft fair and get your work seen
by a wider audience.
What are you waiting for? Start planning your next craft fair today and if you have any tips, share them in the comments!
You can also find our new printable craft show planner here